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[Target Readership
beyond925 is focused on a number of market segments for adventure and endurance sports, including;

• 'novices' - growing for most adventure and endurance sports
• 'samplers' - common when dealing with a range of activities, sometimes with high participation/equipment cost, specific location/timing level of supervision/training, etc.
• 'dabblers' - massive segment, again common with such varied activities and the time restrictions that people find themselves under.

In addition, there is particular emphasis on the rapidly expanding and often overlooked female and disabled elements within these segments.
The age demographic of participants within these segments is typically, 16-34, however, the 35-55 age group is also showing strong growth.
These people are often professionals or skilled workers with high levels of disposable income.]

[Geography
The geographical catchment for beyond925 covers the entirety of Wales, the Midlands and the South East. However, the magazine will be launched in South and Mid Wales and along the M4 corridor as far as Bristol. It is available free of charge in independent newsagents and adventure and endurance sport product retailers, centres and venues. Free reference copies can be read at key hotels, bars, restaurants and outlets. The magazine will also be available though subscription.]

[Frequency
beyond925 magazine will be launched as a bi-monthly publication.]

[Advertising Rates & Information]